Mumbai-based celebrity dietician and entrepreneur Shweta Shah encourages natural wellness through her service-based ventures, Eatfit247 and Fitza, and D2C brand Nutrolife. Shweta Shah was always fascinated by how food affects the shape when she lost 15 kg as an adolescent. During ninth standard, she remembers going along with her mother to a seven-day-long programme to an ashram, where they taught about the ability of food. Soon, her mother, who regularly followed diet-related advice from the sessions, not only beat arthritis but also helped Shweta’s father overcome diabetes.
It was thanks to her mother’s suggestion that Shweta pursued a career within the field of nutrition because it will go a protracted way in helping herself and members of the family stay healthy, beside from making a living. With nearly 20 years of experience as a dietician, Shweta has founded three wellness and nutrition brands, with clients including celebrities like Deepika Padukone, Katrina Kaif, and Rakul Preet Singh, Sakshi Dhoni, and sports personalities like Gautam Gambhir and Harbhajan Singh.
Celebrity dietician Shweta encompasses a postgraduate degree in dietetics and applied nutrition from Nirmala Niketan in Mumbai. She says she was always determined to guide people towards a healthy lifestyle by checking what they eat daily. She believes the facility lies in teaching how to not be in need of supplements. A mother of two, Shweta quit her full-time job and began freelancing in 2011. She went from door-to-door and instantly gained an honest clientele base and reputation through word-of-mouth.
“In 2014, my brother suggested to mix my knowledge in diet and nutrition along with his expertise in AI, and that we together thus launched a mobile application called EatFit247. He was concerned with seeing me visit clients’ places personally,” she adds. Started with about 600 unique recipes, Shweta helps design meal, diet plans and water charts for specific health needs and occasions like wedding and eventually began connecting with clients virtually on calls. Besides this, Shweta is developing two other wellness brands — Fitza and Nutrolife. Available on both Android and iOS, Fitza offers personalised subscription-based meal planning services for various medical and health conditions. jam-choked with over 2,000 all holistic recipes developed by Shweta, it’s in pilot phase, and he or she hopes to launch it officially soon. “It is my brain within the sort of an app,” Deepika’s Nutritionist Shweta Shah quips.
Her latest venture, Nutrolife, may be a direct-to-consumer (D2C) brand offering organic immunity powder. While this has been in use together with her clients for over seven years, she says lockdown became the proper time to package and prepared it for a proper launch within the market, and is out there on Amazon.
The COVID-19 impact While most businesses suffered losses and layoffs during the pandemic, Shweta saw increased engagement and concerns. More importantly, for the entrepreneur and celebrity dietician, it helped her overcome the most important challenge of her career. A firm believer within the ancient Ayurvedic practice and science, Shweta always found it difficult to direct her clients towards these traditional practices through diet plans for weight loss. “People think weight equals fat and were focused on 1,000-calorie diets and other western concepts and would just hound calories. COVID-19 helps me convince them that Ayurveda and being natural is that the thanks to go, especially for weight loss,” she says. Deepika’s Nutritionist Shweta Shah commenced with just a pen and paper and nil investment as there have been no clinics to take a position in and was later joined by Himanshu Shah and Kiran Jain as co-founders. Today, she sees a minimum of three to four new clients on a daily basis and manages a team of twenty-two people to run three brands. “I am not money-minded with these ventures and therefore the goal is to assist people protect themselves,” she concludes.